Sony Action Cam X1000V product page showing white 4K action camera with description “Bring great to the great outdoors.” Copy and content strategy by Paul Baker for Sony’s global relaunc Sony Action Cam webpage comparing video footage with and without SteadyShot stabilization, showing a beach scene split screen. Portfolio copywriting by Paul Baker highlighting product features.
Client

Sony

Title

“Present & Persuade”

Role

Senior copywriter, strategy

About This Project

Part of Sony’s new global site re-launch, these versatile modular pages let both Art and Copy make the products shine.

With rich, interactive stories we showcased the product in its milieu, conveyed key marketing points, and provided complete features and specs—often demonstrated in some eye-catching way.