Humpback whale leaping from the ocean with campaign tagline “Be overcome by emotion. Not motion.” Portfolio work by Paul Baker for Hornblower Cruises’ social campaign, emphasizing excitement and comfort on board.
Whale breaching sideways into the ocean with playful caption “Show your kids how to really belly-flop!” Portfolio campaign work by Paul Baker for Hornblower Cruises, highlighting family-friendly whale watching adventures.
Close-up of a whale emerging from the ocean with text “See-worthy.” Portfolio campaign image by Paul Baker for Hornblower Cruises’ whale watching promotions.
Whale tail visible above the ocean surface with playful caption “This is not a fluke.” Portfolio campaign by Paul Baker for Hornblower Cruises’ whale watching promotions, guaranteeing whale sightings.
Humpback whale breaching high out of the ocean with campaign text “They leap, and your heart will soar.” Social media campaign by creative lead and writer Paul Baker for Hornblower Cruises’ “Whales Worth Watching.”
About This Project

Family-targeted whale watching cruises are Hornblower’s bread and butter during the summer.

These fast ads had to convey the educational content, awe, and excitement you were sure to encounter on the water.

Client

Hornblower Cruises

Title

Whales Worth Watching

Role

Creative lead; writer