In the summer of 2020 Hitachi, a huge corporation, created a special fast-moving, get-er-done, semi-independent unit. It offered expertise, fresh ideas, and even factory resources for any startup or growing business.

The name: SIB: Social Innovation for Business. The staff: just four. Me, our creative director, the designer, and our team leader Norio Hasegawa-san, a hard-working Hitachi Company Man headquartered, poor guy, in northern Minnesota.

We four built the entire site–which required refining content strategy, enhancing look and feel, writing persuasive case studies, and more. A featured element was SaaS (Software as a Service). We also designed the site with scope for future expansion. It certainly has. Hitachi HQ really liked the new business coming in and I believe Hasegawa-san was promoted out of Minnesota.