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Stylized screenshot of a command line interface (CLI) help screen, displaying available commands, syntax options, and usage notes for a framework project. Text includes explanations of increments, parameters, and optional command structures.

Google: Gemini, Deep Prompt Engineering

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Gemini: Floating Treehouse

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Apple: Choosing 1 from 400

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Hitachi Corporation: SIB: Social Innovation for Business

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Walmart: Phrase Library

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Promotional image for Bank of America’s award-winning “Morris Code” campaign. A smiling student character named Morris sits among colorful, whimsical props with financial symbols, overlaid with the Bank of America logo in bold white. Portfolio work by senior copywriter Paul Baker, who scripted key sections of the interactive campaign that taught college students about personal finance in a savvy, relatable way.

Bank of America: The Morris Code, Student

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Man wearing a blue T-shirt with the phrase “Blubber Love” printed in bold white letters. Portfolio work by associate creative director and writer Paul Baker for Hornblower Cruises’ proposed “Blubber Club” loyalty program, designed to engage dedicated whale watchers and citizen scientists with exclusive perks and branded merchandise.

Hornblower Cruises: Loyalty Program

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Humpback whale breaching dramatically out of the ocean with the campaign tagline “Be overcome by emotion. Not motion.” Portfolio work by creative lead and writer Paul Baker for Hornblower Cruises’ “Whales Worth Watching” social media campaign, promoting family-friendly whale watching experiences.

Hornblower Cruises: Social Media Campaign

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Black-and-white photo of a weary U.S. soldier in uniform and helmet during World War II, carrying his rifle. Portfolio work by lead writer Paul Baker for Bank of America’s support of Ken Burns’ documentary “The War,” which featured an online microsite and detailed episode guide.

Bank of America: “The War” by Ken Burns

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Three co-workers chatting on a Hornblower Cruises boat deck with seagulls above, alongside the witty definition “Flocking.” Advertising copy by Paul Baker for Hornblower Cruises.

Hornblower Cruises: Facebook Ad Campaign

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Facebook Blueprint Certification badge graphic. Portfolio work for Facebook by copywriter and creative director Paul Baker, who developed the strategy, structure, and script for the “Blueprint” B2B sizzle video used online and at trade shows.

Facebook: Demo Video, B-to-B

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Close-up of a Sony action camera with Zeiss lens on a yellow background. Portfolio work by copywriter and strategist Paul Baker, who developed product storytelling, modular pages, and marketing copy for Sony’s global site relaunch.

Sony: Product Story

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Bank of America Home Loan Assistance campaign graphic with logo over a forest background. Portfolio work by copywriter Paul Baker, who developed clear, empathetic content strategy during the sub-prime crisis to guide homeowners through over 30 loan assistance programs.

Bank of America: Home Loan Site

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Alt text: Colorful isometric illustration of people shopping among giant mobile screens displaying sales, discounts, and products. Portfolio work by associate creative director and writer Paul Baker for Norton Security’s “Norton Shopping Guarantee” demo video, targeting small business owners and customers.

Norton Security: Demo Video, Small Business

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Hand holding a gold Sony Hi-Res Audio Walkman digital music player, displaying an album cover of a city skyline on the screen. Portfolio work by senior copywriter and strategist Paul Baker, who developed content strategy and messaging to introduce Sony’s Hi-Res Audio technology to consumers

Sony: Hi-Res Audio Walkman

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