As part of Sony’s new global Consumer Electronics site re-launch (a two-year project) these versatile modular pages let both Art and Copy make the goods shine.

With rich, interactive stories we showcased each product in its milieu, conveyed key marketing points, and provided complete features and specs—often demonstrated in an eye-catching way.

The challenge: I could only use the single Tokyo-approved hero shot. All copy had to stem from this, and the tone was almost relentlessly benefit-oriented. “Bring great to the great outdoors” was just the start.